So this is the first ‘critical reflection’ assignment I have been given for my CIPR Diploma.
Critical reflection is the ability to analyse carefully and logically, information and ideas from various perspectives. It involves gaining an understanding of, and evaluating, claims and viewpoints from wide-ranging reading. You need to demonstrate an ability to think, not simply show knowledge.
At the moment my answer is a stream of thoughts including the following…
PR as a relatively new discipline…problem of defining PR…role of journalism…changing media landscape…web 2.0…user generated content…diversity of audiences…professionalism in PR…
Not much of a ‘critical reflection’ yet - I think I need to consult the text books. Anyway, that’s just a rough idea of some of the ideas I want to discuss in my meager 500 word limit.
Feel free to share your views on the role of PR in modern society and I will read them with great interest!
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February 20, 2008 at 4:21 pm
Horacio 'Al' Squirrel
The crux of the argument is that the relationship between PR and ‘modern society’ is inherently complex and non-Newtonian in character (as we can trace and model the path of an apple falling from a tree to the gound, the excercise of collecting, understanding and actualising upon polymorphic ideas, feelings and opinions is more abstract).
Perhaps the basis of ‘good’ PR is at the level of praxis; the underlying theories need to transpose into realisable frameworks for best practice. The relationship between theory and practice must be viewed and reviewed as mutually constituative.
Whatever ‘modern society’ is implies a sensitivity to context must be at the forefront of any practicioner’s activities.
Hmmm I’m just rambling about constraining the parameters that define a subject or area… I’ll think of some ‘contributions’ and some ‘complexities’ ;D
p.s. hedgehogs.