Comments on: What contribution does PR make to modern society? http://ellielovell.wordpress.com/2008/02/19/what-contribution-does-pr-make-to-modern-society/ Sat, 19 Jul 2008 23:39:20 +0000 http://wordpress.org/?v=MU By: Horacio 'Al' Squirrel http://ellielovell.wordpress.com/2008/02/19/what-contribution-does-pr-make-to-modern-society/#comment-469 Horacio 'Al' Squirrel Wed, 20 Feb 2008 16:21:02 +0000 http://ellielovell.wordpress.com/?p=145#comment-469 The crux of the argument is that the relationship between PR and 'modern society' is inherently complex and non-Newtonian in character (as we can trace and model the path of an apple falling from a tree to the gound, the excercise of collecting, understanding and actualising upon polymorphic ideas, feelings and opinions is more abstract). Perhaps the basis of 'good' PR is at the level of praxis; the underlying theories need to transpose into realisable frameworks for best practice. The relationship between theory and practice must be viewed and reviewed as mutually constituative. Whatever 'modern society' is implies a sensitivity to context must be at the forefront of any practicioner's activities. Hmmm I'm just rambling about constraining the parameters that define a subject or area... I'll think of some 'contributions' and some 'complexities' ;D p.s. hedgehogs. The crux of the argument is that the relationship between PR and ‘modern society’ is inherently complex and non-Newtonian in character (as we can trace and model the path of an apple falling from a tree to the gound, the excercise of collecting, understanding and actualising upon polymorphic ideas, feelings and opinions is more abstract).

Perhaps the basis of ‘good’ PR is at the level of praxis; the underlying theories need to transpose into realisable frameworks for best practice. The relationship between theory and practice must be viewed and reviewed as mutually constituative.

Whatever ‘modern society’ is implies a sensitivity to context must be at the forefront of any practicioner’s activities.

Hmmm I’m just rambling about constraining the parameters that define a subject or area… I’ll think of some ‘contributions’ and some ‘complexities’ ;D

p.s. hedgehogs.

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