So a week has passed since the deadline for my CIPR Diploma CRT and I have been too busy enjoying having my life back to find time to blog. It’s one excuse after another with blogging - too busy working to blog then too busy having fun to blog.

I actually completed my CRT a few days before the due date as I had a busy weekend planned and did not want the CRT hanging over me. Last weekend I went to see Joe Lean and the Jing Jang Jong at Warwick University Students’ Union, the Kooks at Birmingham Academy and a friends new apartment and this weekend I went to a friends pre-wedding meal at the Mailbox and another friends engagement party! The social calendar is full to make up for the hermit I became for the month of April.

The Kooks, Naive, Live at Birmingham Academy

Joe Lean and the Jing Jang Jong (live but not at Warwick SU) - definitely worth catching live if you get the opportunity!

On Saturday I will be heading to Nottingham for the fourth of my CIPR Dimploma taught sessions and it will be the first session of the second module which focuses on planning and management in preparation for our second assessment in August. I was planning to publish my first assignment online here but I thought I should wait to see how good/bad it was before sharing! If the two essays (one on PR and Blogging and the second on PR and Ethical Propaganda) are any good then expect to see them here in June! Fingers crossed!

In the meantime, here’s a preview of my PR and Blogging essay:

Expectations from media, clients and audiences about new technologies are placing increasing pressure on public relations practitioners to increase their use of new technologies (Lordan, 2001). Whilst new technologies won’t replace traditional tools used in public relations the cost to PR practitioners in not using these tools will be in losing their competitive edge to those who have mastered new technology (Anderson and Reagan, 1992 cited in Lordan 2001). As advice to PR practitioners considering entering the blogosphere, Porter et al (2007) suggest an evolutionary approach in which “Practitioners begin using blogs routinely for informational purposes – seeking out alternative viewpoints, the latest news and experimenting with blogs for research purposes. Then use shifts to a more professional – albeit passive – orientation. This issues identification factor allows practitioners to continue to use blogs for information but in a more strategic and professional manner. The final step in the evolution of blog use is to begin engaging in two-way communication.” Whilst this model will not apply to all PR practitioners who use blogs, it does emphasise the importance of a familiarity with and a knowledge of blogs and the blogosphere before being able to use the tool for strategic and purposeful two-way communications.

References

Lordan, E. J. (2001) Cyberspin: The Use of New Technologies in Public Relations, in Heath, R. (2001) ed. Handbook of Public Relations, Sage, London

Porter, L. V. et al (2007) Blog power: Examining the effects of practitioner blog use on power in public relations, Public Relations Review 22 (2007) 92-95

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