Category Archive

An interesting blog entry from Chris Payne: Sugar Puffs crimping Mighty Boosh style

The makers of Sugar Puffs have ‘adopted’ the crimping style of the Mighty Boosh, apparently to the annoyance of the Boosh and their fans.

The Honey Monster: Golden pips of a sunshine princess

The Mighty Boosh: Bouncy Bouncy

According to The Sun:

A source said: “A pal of the Mighty Boosh boys was lying in his pants watching daytime telly and saw the advert.

“He rang the Boosh and congratulated them on their work for Sugar Puffs.

“They were baffled and checked it out on the internet. They hadn’t been asked permission to use the style and are speaking to lawyers about getting the Honey Monster’s crimp removed from the airwaves.”

I will be interested to see whether this turns into a legal battle but my thoughts are that it is doing a lot of good for Sugar Puffs - you have to admit the advert is quite funny if you know the Mighty Boosh. And for those who don’t really know the Mighty Boosh, they may do now with all this talk of Sugar Puffs! Everyone’s a winner right?

I have become a lazy blogger… well technically I have just been a bit busy lately so until I get another chance to write a proper entry, enjoy this video…

There’s always time for Facebook!

Rhett and Link say even more about Facebook here (including the song again…)

Rhett and Link on Facebook Groups…

“It’s amazing the groups people are willing to join because of Facebook like…’I'll always love my daddy’. You don’t go up to somebody at the mall and ask them to join your ‘I’ll always love my daddy’ group but you ask them on Facebook and they’re like, ‘Yeah, you know I have always loved my daddy… i’ll be in that group.”

Their advice on photos is also very worthy. Remember, if you post something on Facebook, it’s available to the world… including Rhett and Link.

“Opinion can be void if not presented from both sides” Preston (2004)

The wise words of Samuel Preston of the Ordinary Boys - a good example of rhetorical theory. You may wonder where I am going with this, but I have recently started studying my CIPR Diploma so thought I would try and make the theory more entertaining by relating it to another of my interests - popular culture!

Rhetorical theory according to Heath (2001): “Through statement and counterstatement, people test each other’s views of reality, value, and choices relevant to products, services and public policies”. Heath supports the rhetorical process as the primary perspective through which PR should be viewed.

For rhetorical theory to be ethical, Heath states that the dialogue must be conducted on a level playing field. But how can a playing field be level in the corporate world? Surely there is an argument here about big fish in little ponds? The louder the voice, the stronger the message?

Skerlep (2001) also advocates the rhetorical approach as it allows multiple viewpoints to be given on situations, allowing the PR practitioner to gain new perspectives. By rigorously questioning and challenging statements, we can arrive at the ethical truth. For this approach to be truly ethical, the PR practitioner must be responsive to these mutliple viewpoints and not ignorant to them.

“In the situtation of public contention on a controversial issue, the speaker can only marshall the best arguments for his or her case… The ‘truth’ can only be reached through argumentative dialogue that reveals which of the participating parties has better arguments” (Skerlep, 2001).

I agree with Skerlep to an extent, but I think ‘debates’ are desirable rather than ‘arguments’ which marks the PR practitioner as an antagonistic challenger of opinion. Although the word ‘argument’ does convey the persuasive nature of these dialogues.

Finally, more words of wisdom from Samuel Preston “A healthy argument to start the day, what better way?” - he must be an advocate of rhetorical theory!